The all-in-one CRM that talks to Claude. Connection included.
Stop Running Your CRM. Let AI Run It For You.
SKILLS is the all-in-one CRM that answers your phone, responds to your leads, builds your pages, automates your follow-up, books your appointments, and talks to Claude. It comes loaded with the campaigns, scripts and systems I've taught for 20 years. You run the appointments. It runs the follow-up.
14 days free on the monthly plan, then $97 a month. Unlimited contacts. Weekly live training. Cancel anytime.
60 seconds: I ask Claude to prepare follow-up for Saturday's open-house group, review it, and approve it. Watch it land in SKILLS.
"I can go have Claude go into my SKILLS and by tag, do a farm over here, or do an expired letter over here. It'll do the emails for me, and for everyone. It's putting their names in without me having to do it. It does the whole thing. It saves so much time."
Maryellen Mackenzie, SKILLS member
You Don't Have a Lead Problem.
Here's the reality.
Most people I talk to think they need more leads. So they buy more leads. Zillow. Facebook. A new lead source every quarter.
And the leads still die.
Not because the leads were bad. Because nothing happened after the lead came in. No text in the first five minutes. No call on day three. No email on day eight. No one remembered.
You don't have a lead problem. You have a follow-up problem. And follow-up is a systems job, not a willpower job.
Think about what that's costing you. One listing you didn't get because the seller called at 6:40 and got voicemail. One past client who hired someone else because they hadn't heard from you in fourteen months. One webinar attendee who was ready to book and never got the follow-up.
The money is in the follow-up. Every day without a system, that money goes to the competitor who has one.
Built for the Three Problems I See Every Week.
I've spent 20 years training and coaching real estate agents, and today I train business owners well beyond real estate. I wrote Listing Boss. And in every room I teach, the same three problems show up.
Six tools that don't talk to each other. A CRM in one tab, a dialer in another, a page builder somewhere else, and a spreadsheet holding it all together.
Follow-up that depends on memory. The lead comes in, the day gets busy, and the call on day three never happens.
Software nobody implements. They buy it, they mean to set it up, and six months later they're paying for a login they don't use.
Here's what I've learned through years of training and coaching: the ones who win aren't smarter. They have a machine. Contacts on campaigns. Every lead on a follow-up sequence the day it comes in. A calendar that fills itself.
SKILLS is built to end all three problems. One platform. Follow-up that runs on its own once a lead is on a campaign. Pre-built campaigns for real estate, and AI that builds your sequence from plain English for any other business, so you're working leads the first week instead of building. And a live training every week so it actually gets implemented.
I run my own business on this exact platform, sending over a million emails a month. If it can carry that, it can carry yours.
A CRM Is a Shell. AI Fills the Shell.
Every CRM you've ever bought was a filing cabinet. A nice one, maybe. But you still had to open the drawer, find the lead, remember what to say, and say it.
SKILLS is different in one way that changes everything.
The AI does the work inside the CRM. It answers the phone. It texts the lead back. It builds the landing page. It writes the workflow. It drafts the email to your contact list and puts every name in. You read it, and you hit send.
You direct it. You approve what goes out under your name. The follow-up you set up runs on its own. That's the split, and it's the right one.
Four Things the AI Does So You Don't Have To
Talk to Your CRM Through Claude
SKILLS connects to Claude out of the box. Not a chatbot bolted on top. A direct connection, included in your plan. You bring your own Claude account (the free one works to start) and it plugs straight in.
That means you open Claude and say:
And it does it. You review, you approve, it goes.
What makes this different isn't the connection by itself. It's the connection, plus follow-up you can build and manage in plain English, plus a live call every Tuesday where I show you exactly what to say to it. And if you're in real estate, the seller, buyer and expired campaigns are already loaded in.
You give it a name. You give it your knowledge base: your market, your process, what you do for your clients. It answers your number, introduces itself as your AI assistant, has a real conversation, captures the caller's name and email into a contact record, and texts you.
You build it in about an hour, on a recorded training. It never misses a call at 6:40 again.
Everything Else You Need. Nothing You Have to Bolt On.
Campaigns already built. Seller campaigns. Buyer campaigns. Expired, canceled and withdrawn campaigns with the call cadence already loaded: daily for ten days, every three days to day twenty, weekly after that. The exact system I taught for 20 years, running the day you log in.
Email that actually lands. Templates, snippets, broadcasts, a monthly newsletter you build once and clone every month. Sending domain, authentication, warmup: the same deliverability setup I use to send over a million emails a month.
Unlimited contacts. No per-contact pricing. Bring your whole database. Ten thousand or a hundred thousand, same price.
Your own phone number. Local number, texting, call routing, missed-call text-back. Add an ISA and split the queue.
A daily call queue. Open the dashboard and it tells you exactly who to call today. Work the list, log the note, hit next. This is how you go from 20 calls a day to 100.
Reviews in one click. Send the request. Reply to Google and Facebook reviews from the same inbox you reply to everything else.
Calendars that fill themselves. Round-robin booking, Google Calendar sync, a permanent booking link you put on everything.
Courses and community. Host your online course, client portal, or member community on the same platform. Your content, your members, no extra tool.
Funnels, websites, and landing pages. Unlimited. Built by AI or by template. Your domain, your brand.
One inbox for everything. Text, email, Facebook, Instagram, calls. One conversation stream. On your phone.
Members Who Made the Switch
"SKILLS CRM is so far and above a normal CRM. It is amazing. I absolutely love it."
"SKILLS is the absolute best thing I have ever seen or used."
"I successfully migrated my website from WordPress to SKILLS, copied and improved it using AI Studio, and implemented some things I've always wanted to have on my website. Working on the landing page and drips and marketing it today."
"Had no clue SKILLS could build a landing page. Game changer."
"I've been coached by a lot of people in the last 15 years. Hoss is the best. His systems and CRM are the best."
"Hoss is great. I have his CRM and he teaches it and is so practical."
"I am a SKILLS student. You need to take action. Best value ever."
"Hoss, your follow up with info is staggering. Nobody does this."
Cancel the Stack.
Here's what most businesses are paying for right now, separately, for tools that don't talk to each other:
That's $500 to $1,200 a month for a pile of logins, and you're still the one remembering to follow up.
SKILLS does all of it. One login. One bill. And the AI runs it.
Everything Included. Day One.
One Price. No Per-Contact Games.
$97/month
$97 a month, and your first 14 days are free. Try the whole platform. If it's not for you, cancel inside the trial and you owe nothing for the platform. Usage is the one exception: calls, texts, email and AI are billed as you use them from day one, trial included.
Start My 14-Day Trial$997/year
$997 a year. Save $167. No trial on the annual plan. For members ready to commit and save.
Start My Annual PlanThat's less than one ClickFunnels bill. It's less than what one missed prospect call costs you.
What you pay on top, and how it works. The $97 is the platform. Phone, texting, email, and AI usage are billed separately, based on what you actually use. Your phone number runs about $1.15 a month. A text is about two and a half cents. An email is a fifth of a cent. The AI phone agent and chatbot are billed by the minute and by the reply. Usage is billed from day one, including during the free trial. Individual usage varies with how much you call, text, send, and let the AI handle, and you can see your usage inside your account at any time.
This isn't an expense. An expense is something you pay and never see again. This is the machine that makes sure the next client doesn't go to the competitor who called back first. Do the math on one client.
Cancel anytime on monthly.
I Teach It Live. Every Week.
Here's the difference between SKILLS and every CRM you've quit.
Every Tuesday at 10 AM Central, I run a live SKILLS training. Real builds, on screen, start to finish. Every session gets recorded into your replay library and ships with a downloadable implementation guide you can hand to Claude and have it build for you.
Stuck at 9 PM? The built-in Ask AI assistant knows SKILLS specifically and answers most questions on the spot. Still stuck? The SKILLS support team is there.
You're not buying software and a PDF. You leave every week with a working system, clear instructions, the replay, and the implementation guide. And the guy who built it is in the room.
This Isn't for Everyone.
It's for you if:
- Your business runs on leads, appointments, clients and consistent follow-up, and you want more of the first three without babysitting another app. Built for real estate agents, coaches, trainers, speakers, and anyone else whose business runs on follow-up.
- You've got a database and you know you're not touching it enough
- You've bought a CRM before and let it die, and you're done doing that
- You want AI working in your business this month, not "someday"
It's not for you if:
- You want a tool that runs itself with zero input from you, ever. The AI does the work. You still have to show up for the appointment.
- You're looking for the cheapest possible CRM. There are cheaper ones. They're filing cabinets.
- You want AI to do the whole job with no direction from you. It drafts, it answers, it books. You still approve what goes out under your name.
Straight Answers
"I've bought CRMs before and never used them."
Every one of those was a filing cabinet you had to run. This one comes pre-built for real estate, the follow-up fires on its own once a lead is on a campaign, and I teach it live every week. The reason CRMs die is that the follow-up depends on you remembering. Here, it doesn't.
"I'm not technical."
You don't build it. It comes configured for real estate. The AI builds the pages and workflows from plain English, and if you get stuck you ask the built-in assistant or show up Tuesday.
"I'm not in real estate. Does this work for me?"
Yes. The real estate campaigns come pre-built because that's where SKILLS started. Everything else, the phone, texting, email, AI phone agent, chatbot, funnels, calendars, courses, community and the Claude connection, works the same for a coach, trainer, speaker or any business that lives on follow-up. Describe your follow-up sequence in plain English and the AI builds it.
"I don't have time to set up another system."
That's exactly why you need one. Here's what's true. The campaigns, funnels, calendars and scripts come pre-built. What you do in the first two weeks: business profile, phone number, domain, calendar, import your contacts. Then the follow-up runs on its own. The AI phone agent and chatbot are about an hour each to set up, on a recorded training, and my members let Claude walk them through the whole thing.
"Do I need a paid Claude account?"
No. You bring your own Claude account and the free tier works to start. If you use it heavily you'll want a paid Claude plan, and that's between you and Claude. The connection itself is included in SKILLS.
"Will the AI sound like a robot to my clients?"
It introduces itself as your AI assistant, answers from your knowledge base in your words, and hands off to you for anything sensitive. Callers know. They don't care. They care that someone answered.
"What does it actually cost per month, all in?"
$97 for the platform. Phone, text, email and AI usage are billed separately based on what you use, and it varies by agent. Usage is billed from day one, including during the trial. No per-contact fees. Team members are free on your account. A second full location for a second business is its own $97 a month. See the pricing section for how usage works.
"Can I text from it?"
Yes, once your A2P registration clears. That's a federal rule for every CRM that texts, not a SKILLS rule. It takes a couple of weeks. Everything else works while you wait: calls, Voice AI, imports, workflows, email.
"Can I cancel?"
Yes. Monthly plans cancel anytime, including inside the 14-day trial. Nobody's locked in. The trial covers the $97 platform fee. Any usage you run during the trial (calls, texts, email, AI) is billed as you go.
Twelve Months From Now, One of Two Things Is True.
Either you built the machine this year, or you watched other businesses do it.
Both are choices. Both start right now.
The business owner who says yes today and the business owner who says "maybe next quarter" aren't making different software decisions. They're making different identity decisions. One of them is the business in their market whose phone gets answered, whose leads get followed up, whose database hears from them every week without them lifting a finger.
The other one is still doing it by hand.
You were built for more than you're currently doing. I've believed that about everyone I've ever trained. The only thing left is whether you believe it about yourself.
Let's go.
14 days free, then $97 a month. Or $997 a year, save $167. Unlimited contacts. Live training every Tuesday.